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Waste as a source of business opportunities for circular economy and bioeconomy
MAROUŠKOVÁ, Anna
This dissertation thesis underlines the promising potential of biowaste processing using Black Soldier Fly (BSF) larvae with the subsequent production of value-added products such as feed components, fertilizers, cosmetics, etc. The concept is gaining global popularity, although legislative challenges initially hindered EU companies, resulting in delays in the placement of BSF products on the market. Nevertheless, EU enterprises, leveraging the time afforded by evolving legislation, emerged with cutting-edge technologies, positioning them to produce high-quality protein for animal feed and other value-added products. The study reveals a significant correlation between business development and scientific achievements in the field of BSF rearing in the EU and EFTA Member states. Another finding of this study was that countries with established Bioeconomy strategies at the national level show higher numbers of publications and established companies in the field of BSF rearing compared to those with Bioeconomy strategies under development or other bioeconomy-related policies. However, the biggest finding of this study is the results of the BSF meal, soybean meal and fish meal competitiveness analysis for the first time conducted in the Czech Republic. The comprehensive analysis showed that BSF meal has the potential to compete with products like soybean meal and fish meal despite its current market price is still a major drawback. The main benefits of the BSF meal are well-balanced nutritional properties and demonstrated positive ecological impact. It was also discovered that under the current conditions, the key bottlenecks are insufficient BSF products supply and the overly strict EU legislation which causes challenges in the price competitiveness. However, based on the review accompanied by the competitiveness analysis results and taking into account political trends, it can be concluded that industrial insect rearing represents a significant commercial potential.
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Development Strategy of Family Business
Vichr, Matěj ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis involves a strategic development plan proposal within a particular family business. It describes a theoretical framework in the areas of family business, strategic management and change management. Using critical analysis in accordance with the theoretical findings, a proposal of strategic development within a chosen family business is created together with a high-level implementation plan.
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Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
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Marketing Strategy Focused on Regaining Polish Clients
Kratochvílová, Barbora ; Oklešťková, Sára (referee) ; Chlebovský, Vít (advisor)
This diploma thesis focuses on comparison of selected competing companies on the Polish market and recommendation for the selected company called Kolštejn wellness center with the goal of regaining Polish clients. The company provides hospitality and provision of wellness services as is visible from the company name. The thesis is divided into three main parts. The first part describes goals, methods and processing procedures. At the same time it is dedicated to the theoretical background of the thesis which is necessary for correct understanding and comprehension of the issue. Second part contains the application of the findings. Based on provided research and identified facts, concrete proposals and recommendations for improving the situation in the last part of the thesis.
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Development Strategy of the Company
Hruška, Vojtěch ; Hořínek, Richard (referee) ; Koráb, Vojtěch (advisor)
This diploma deals with development strategy of company. Subject of analysis is one of the world’s biggest car rental company, it’s Czech part to be more specific. This thesis analyses company according to analytics methods taught during the study, most important is The Strategic analysis. Results of the analysis part reveals a weak spot – absence of utility vehicles, which are offered by company’s foreign offices also by local competitors. Method of minimal costs was used for developing and presenting one specific solution to eliminate the weak spot.
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Marketing Tools for the Development of Competitiveness of Company
Beran, Jaromír ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The bachelor thesis focuses on the design of marketing tools that will lead to the competitiveness of GoLED s.r.o. on the online LED lighting market when it is expanding to the foreign market. First, the company and then the foreign market environment are analyzed. The work includes a proposal for pricing and value maps, which contribute to increasing competitiveness, strengthening the position on the market.
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The Proposal for Digitalization of the Recruitment Process in a Personnel Agency in Brno
Špačková, Kristýna ; Konečný, Štěpán (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the challenge in the field of digitalization of the recruitment process of the branch of the personnel agency situated in Brno. The theoretical part contains literature searches in the field of digitalization of the recruitment process of personnel agencies through strategic management and a description of selected analytical-research and evaluation methods used in this area and type of research. The analytical part contains the application of selected analytical-research methods in order to identify key factors for assessing the possibility of digitalizing the local strategy of the Brno branch, whose conclusions enter the COP method for subsequent evaluation. Based on the results obtained, in the design part, a suitable variant of the further direction of the company is chosen and its elaboration into more specific interventions.
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Analysis of the region and its development strategies
Lukeš, Jakub ; Chovancová, Jitka (referee) ; Vaňková, Lucie (advisor)
In this diploma thesis is described problematic of regional competitiveness issue. In the theoretical part is defined region as the main actor of regional development and its funding possibilities. In the practical part is described Olomouc region supplemented by SWOT analysis. Competitiveness of the region is achieved by statistical variables from different sectors.
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